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I think the problem is that like so many tools, there are a myriad ways of doing things.
Look at even Word Processing; sure Microsoft Word for instance has wonderful support for Styles, but how many people bother using Styles, and changing the formatting in them, as opposed to applying formatting directly to words or paragraphs.
I think what we are seeing in the ePub world these days, is publishers taking formatted material from whatever tool they manage the book in for hard-copy formatting, and then trying to convert to ePubs as cheaply as possible, and of course, still trying to convert to as many formats as they can.
It's almost as though they have a checklist that includes "Produce eBook version" and there is little or no review of the final product.
I wonder if there could be a business opportunity in reviewing eBook formatting for publishers?
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