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It's free. It's also included in the list that comes with Calibre.
On the top row, click the arrow next to "fetch news".
select "schedule news download"
Under English you'll find "The Economist" sorted as being under the letter "T"
There's a free and a paid version.
I'm sure you can figure out the rest. If you keep Calibre running then it'll automatically upload the newest issue to your Reader each time you connect it to your computer. You don't need to do a thing.
I personally thought that the Sony reader wasn't a particularly pleasant media to read it on, so I cancelled my subscription. But it works!
edit: oh... I saw you didn't have a reader yet. Well.. The answer is... yes you can.
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