Biggest problem I see is that you are outrageously priced. Two examples: Terry Brooks' Bearers of the Black Staff is $19.99 in your store but $9.99 in the Sony store (and Sony uisn't noted fro being the lowest priced). Similarly, Stieg Larsson's The Girl Who Kicked the Hornet's Nest is $20.50 in your store and $9.99 at Sony. No matter how nice the store front may be, pricing will be key, and a $10 gap between you and Sony is a no-brainer -- Sony wins, you lose.
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