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Originally Posted by DMcCunney
What if there isn't? That's the unpalatable choice a lot of people are looking at.
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Yup, pretty bleak for bookstores at the moment.
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That depends on what it costs them to do it. Most of them don't have a lot of spare cash to lose. I'm not sure any can afford to do the "Lose money on every ebook sale to gain market share" tactic. And even if they do, how long do they do it?
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The ePub bookstores have the problem that they
can't buy
themselves market share, they can buy ePub marketshare, but that doesn't guarantee them any more sales in the future, because there are many ePub stores people can buy from. That is the advantage Amazon have with the Kindle.