Quote:
Originally Posted by murraypaul
That depends on whether the If is true, doesn't it?
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Yes. What if it
is?
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If they stick with high prices, don't sell enough to make any money, and conclude that eBooks aren't a good market to be in, everybody loses.
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High prices are in the eye of the beholder. As mentioned, if I'm a producer, there will be a minimum amount I
have to charge, simply to remain in business. I'll have flexibility in pricing as long as I can reach my required minimum, and if I discover price resistance at a higher price, I might lower it. Part of "pricing at what the market will bear" is figuring out just what that
is. I'm
not going to
start at the lowest price I can possibly charge and go
up from there.
If "what the market will bear" is below the minimum I
have to charge to remain in business, I'll get out of that business.
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An initially high price when the book is new, gradually reducing to pick up the long tail of buyers, makes sense. A fixed price which never changes doesn't.
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I concur. But it's precisely that "high price when the book is new" that has caused a lot of adverse comment when it's applied to ebooks.
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Dennis