Quote:
Originally Posted by SeaBookGuy
I'm going to ask here among other Sony folks as we don't have that feature (quite yet, pending the 950): what's the big deal?
Do folks really need to buy a book away from their computer that much? Or is it really a gratification thing?
I can think of exactly one instance in my life where it would've been useful (in a location where I doubt it'd have been possible) to do so. Is it that someone finishes a book on their lunch hour, and then goes "Oh! Let me get another one (immediately)!"?
I understand the feature is nice, but I'm not getting why it's touted as "necessary"?
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Well its necessary for Amazon and B&N since it increases their sales
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Essentially the idea is to make the process of buying and downloading a book so seemless that people will put less thought into it. If all you have to do is look through a few books, maybe read an excerpt, and then buy, all from your reader, they figure you are more likely to do it than if you have to go to your computer, go to a web site, download the book to your computer, connect your reader, etc.
Imagine the following, rather likely scenario. You are reading a novel buy an author you just discovered. You decide you like the book quite a bit and wonder what else they might have written. If you are reading on a say a Sony PRS-650, you will probably keep reading and might, later, check out the ebook store for other books by the same author. If you are on the Kindle, you just make one or two clicks, see the author has two or three other novels and click on buy almost instantly.
So do you need it? Nope. Does Amazon need it? I think they believe so.
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Bill