MobileRead Forums - View Single Post - Amazon has 76% of ebook market, helped by iPad

Kali Yuga · 10-13-2010, 08:51 AM

I presume they're only discussing the US market.

I wouldn't be surprised at all by Amazon having around 75% of the market, and in 10 or so years will still have 50% -- assuming they can continue to execute at a decent level (likely but never guaranteed). Sony has sputtered in the US, B&N and Borders are heading the way of Blockbuster. And Astak? Really?

Fortunately the ebook and ebook reader markets will almost certainly end up large enough to support competition and a variety of vendors, and like it or not the publishers are still able to play one off of the other. Nor does having substantial market share guarantee that the big vendor will get their way at all times. These aspects will likely blunt the force of a single dominant competitor.

10-13-2010, 08:51 AM	#20
Kali Yuga Professional Contrarian Posts: 2,045 Karma: 3289631 Join Date: Mar 2009 Device: Kindle 4 No Touchie	I presume they're only discussing the US market. I wouldn't be surprised at all by Amazon having around 75% of the market, and in 10 or so years will still have 50% -- assuming they can continue to execute at a decent level (likely but never guaranteed). Sony has sputtered in the US, B&N and Borders are heading the way of Blockbuster. And Astak? Really? Fortunately the ebook and ebook reader markets will almost certainly end up large enough to support competition and a variety of vendors, and like it or not the publishers are still able to play one off of the other. Nor does having substantial market share guarantee that the big vendor will get their way at all times. These aspects will likely blunt the force of a single dominant competitor.