Thread: Yet another thumb of the nose from publishers
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Old 10-13-2010, 04:27 AM   #117
murraypaul
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Quote:
Originally Posted by DMcCunney View Post
As the report quoted upthread points out, customers were willing to pay higher prices for popular ebooks. They paid them for the same reason they buy a hardcover instead of waiting a year for the PB release - they want the book now, and will pay a premium to get it.
Some people are willing to pay the higher price. More people would be willing to pay a lower price. When there is no incremental cost of producing another copy, there is more economic sense to price low and sell more. Unless you are scared this will damage sales of the paper product. Which is why it may make sense to keep the eBook price high while only the high-priced hardback is available. It depends whether by selling the eBook at a lower price you think you would 'steal' more hardback sales than you would gain new ones.
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