[SensualPoet]

I'd like to underscore the statistic, originally stated by Amazon in mid-July, that about 20% of all its ebook sales are to people without a Kindle. It means people are buying books and playing them on iPads, PCs, phones, translating them to ePbus and reading them on their Sony's, etc.

This "platform bleed" is exactly what Amazon wants. Lately, the 5 million Kindle figure for 2010 seems to have gelled as "fact" in which case I think we can comfortably say the universe of (working) Kindles is no more than about 7 million by year end. But where does that leave all the other players? I notice no one has stepped up to shout 1 million e-books by any author other than Amazon. So -- do they have 40% of the market? 60%? 76%? They maintain a dramatically out front lead, whichever number you land on.