The final product HAS to look better than the prototype from a year ago. Amazon wouldn't sell more than 10 of that 80's throwback version. Supposedly the Kindle is going to sell for $399. My plan is to get $200+ for my reader on Ebay and then use that money towards A: the PRS-505 or B: the Kindle (depending on what it looks like, features, accepted formats, etc). Of course until I get this mysterious email from Sony all of this is just wishful thinking
