Press Release:
http://phx.corporate-ir.net/phoenix....538&highlight=
A whole new wing to the Kindle storefront dedicated to stories and articles in the 10,000-30,000 word range. Explains why the $2.99 price floor on their 70/30 ebook program, doesn't it?
In the Science Fiction realm alone the backlist of material should be enormous; there is a long tradition of Novellas and Novelettes dating back to the heydey of the magazines and with anthologies a dying breed...
Their timing is exquisite, too; launching it when they have enough of an installed base to make even low-volume sales profitable and the competition is still disorganized.
This could be big. (Just a wild guess.)