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I've noticed that I've had a lot more people at work ask me about reading books on the iPad than they ever did with the Sony. These are people who read, but it's not a major part of their life - so a dedicated ebook reader makes less sense than a device they can surf the web, play games, and read on. Even if it is quite a bit more!
Last week seeing how technical PDFs display on the iPad tipped a colleague into getting one. He'd seen the same documents on a reader, and thought they were very readable, but couldn't justify buying a device just to read on.
So based on that, I think there will be an increase in people reading ebooks - but maybe not enough to call it an explosion.
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