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True. This is because there is so much demand on our time. If given the opportunity to read a few books a year (which is above average), who and what would you choose? A popular author you've enjoyed in the past or someone you don't know and may not enjoy? Would you prefer an FDIC-insured bank or one that isnt regulated?
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I read a fair amount at times and not at others. I have always preferred to get at least 1/2 or more books by authors I do not recognize. Who wants to read the same old thing over and over unless the author is really great. A lot of unnecessary cut and paste recaps in books today explaining the whole history of characters who are very marginal to the story.
I also think libraries should play a more agressive part in promoting new authors by buying their books.
I know that the majority want the newest best seller the day it is published, and that libraries feel they must spend 50% of their fiction budget on bestsellers, having five or six copies of copies of these in a small town library (adult population under 200 people) really cuts into the variety.
I have lived in many small northern Canadian communities and while feeling lucky to have a library as there are rarely any bookstores it makes me wonder at the reasoning behind it.