Just assume all companies are using all your data to maximize their profits and will fork over your info when the FBI comes knocking, with or without a warrant, and you won't be disappointed.
Personally, I'm not overly concerned b/c despite all this tracking they still know squat about me. I keep getting ads for women's shoes b/c my sister used my PC once to browse Amazon. And yeah I'm totally into Nora Roberts. Duh.
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