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Well, that quote certainly encourages me to want to buy their books. In the Voltaire-ian sense of "encourage", involving the disposal of admirals.
Also, I'm mildly disturbed by in-name corporate hijacking of literary prizes. Simple sponsorship is one thing, but what next? The McDonalds-Pulitzer?
Unless this was created as the "Scotiabank Giller Prize" to begin with. In which case I question the taste and sense of appropriateness of the corporate sponsor's PR department. And I say this as someone with a Scotiabank account.
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