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Basic ideas and "what if"s usually just develop; turning that into a story usually requires more work.
There's nothing wrong with actively working on a story, to force it to develop. Start asking yourself questions about where you want the story to go, and possible ways for it to get there. Create story outlines that will help distill the general idea into more coherent form and details. Consider individual scenes you'd like to see, and again, what you'd need to do to get there.
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