Quote:
Originally Posted by J. Strnad
And that's the kind of forward thinking that has made the Norwegian publishing industry the powerhouse it is today.
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That's actually one of the problems, the powerhouses. We have a few very large publishing companies that run the whole chain all the way down to the physical book-store.
It is these giants that stands to loose the most and they're fighting back hard. They're not fighting for innovation and new development. They're fighting to keep things just as they are because this is easier for them than to think new.
I think this is something all big companies struggle with. The possibility to be flexible and make uncomfortable decisions. I also think that this is what will be there downfall if they're not willing to adapt.