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Originally Posted by Barcey
If the price is much higher then people expect to pay it's viewed as gouging or an insult. Everyone has their own level but you don't want to alienate the majority of your customers.
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And the question is what will alienate the majority of your customers. This ends to be determined by trial and error. I don't assume
my ideas of what constitutes a fair price are representative of what the market as a whole will pay.
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Pricing is about understanding the market and what people are willing to pay. It's not about "educating the public that the price has to be higher".
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Sometimes the price
does have to be higher for the producer to stay in business. What do you suggest the producer do in such a case?
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I've just observed a lot of anger against publishers and that's not good for the industry.
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What's good for the industry is making enough money to stay in business. People have been angry at publishers (and other producers) over pricing for a long time. The fundamental question from the producer's point of view is "What do I
have to charge to stay in business?" Sometimes, this number is
higher than the answer to "What is the maximum my customers are willing to pay?", and the producer goes
out of business.
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Dennis