I push at them and whip them into shape. I flesh out characters and conflicts until I have a solid plot and character development arc.
I think that's what professional fiction writers refer to as "craft", or at least one aspect of craft. The storytelling craft, along with the craft of how you put words on the page, are what make fiction that's worth reading IMNSHO.
I have a brainstorming group that meets monthly where we work on these issues. I have an idea in the germination phase right now that we're going to put through the wringer next week. I hope to have a solid synopsis at the end of the brainstomring day.
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