Quote:
Originally Posted by charleski
Of course they do. The reverse auction model has been in place for almost 50 years and is highly successful.
If you want a hot new book now, you pay more. If you're willing to wait, you pay less. Both sides are satisfied. And the side-effect is that it allows steeper discounts on the low end.
Guess what? When 20,000 people are willing to pay $20 for Follett's latest work, the publishers couldn't give a damn about those who think they're entitled to get it for less.
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What percentage of the 20,000 people were satisfied with the transaction?
How many alienated customers have they created?
How many lost sales?