Thread: Paris Hilton actually using her Sidekick II toy
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Old 11-12-2004, 01:24 PM   #1
Colin Dunstan
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Paris Hilton actually using her Sidekick II toy
You've probably heard about T-Mobile's exclusive celebrity-laden launch party for the Danger Sidekick 2 which took place in August this year. Tony Hawk, Shannon Elizabeth, Paris Hilton, and other luminaries in young Hollywood traveled the red carpet to receive the trendy new gadget for free before anyone else did.

Today (three months after the party), while skimming the entertainment news, I found a link to a hi-res photo of Paris at the Cadillac R&R Spring 05 Fashion Show. Look here and here at what she is holding in her lap.... doesn't this crystal encrusted gadget look familiar to you?

This was definitely a great marketing idea! I think T-Mobile, among all mobile gadgets suppliers, should receive the Best Marketing Award 2004
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