Thread: Sony Reader price markup for Australia
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Old 10-08-2010, 04:59 AM   #31
sabredog
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Join Date: Dec 2008
Location: Perth, Australia
Device: Sony PRS-T3, Kindle Voyage, iPad Air2, Nexus7v2
Quote:
Originally Posted by Solicitous View Post
Actually I don't think it is that different. If we take (at current exchange rate of $AUD=$0.97US) then;

$179.99US = $185.33AUD

Now there is an import tariff/duty, which would be either 5% or 10%, so working off 10% that is $18.53. So total now is $203.86AUD. Add 10% GST and we're up to $224.25AUD. So $229 is there about right.

BUT!!! and this is a big BUT, those prices are based off retail price for Sony in the US. Sony would not import those units at their retail price. I think overall we are paying a little extra in comparison but not too much.

I had a discussion with Ectaco (unsuccessful) about the Jetbook and Australian prices. I could buy a Jetbook from Ectaco in the US and have it shipped at the high $45US price to Aus cheaper than I could buy it direct from Ectaco here in Aus (and showed the price difference taking into consideration GST and customs duties).

Now my argument is that the price in the US includes free local delivery, so this price is built into the selling price of the unit (and this was a while ago when the Aussie dollar wasn't as strong). By me buying from the US, that built in price is not needed to be expensed because I have paid the total sum for international shipping, hence a little extra $$$$ for Ectaco.

As the world is a global market now, sellers need to price geographically their goods for sale at comparable prices. Saying the world is global yet charging different amounts depends on country is defeating the purpose of a global market. Now don't get me started on the $650AUD Bebook Neo........
The 2nd JBL I purchased for my wife came to AU$115 including delivery. That is a considerable savings on the RRP of the JPL here.

Agree with you with the BeBook Neo and the Irex prices....Two years back when I looked at an ereader, I believed at the time it was a luxury item to own. In otherwords forget it.
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