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Originally Posted by ficbot
You are assuming that people who would buy the ebook would have bought the hardcover version if the ebook was not available, which is not necessarily a true assumption.
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If they don't want it that badly, they wait for the PB. If they want it that badly, they buy the hardcover, or the ebook at higher than previous prices.
Pricing is always "what the market will bear", and the publishers are in the process of finding out what that is.
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An ebook sale does not necessarily represent a lost hardback sale.
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If the user wants to read the book now, the choice is hardcover or ebook, and the ebook is significantly cheaper than the hardcover, which one do you suppose the reader will buy? I'd call that a lost hardcover sale, unless you assume the higher price of the hardcover would trigger the "Wait for the paperback" reflex if there
were no ebook.
And perhaps it would, but the publisher will still want to get a price premuim from those who don't want to wait.
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You are also assuming that the publishers can be trusted to actually lower the ebook price later, which again, is not necessarily true...
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I trust them to want to make money. I think they'll find out the hard way that ebooks released along with the MMPB version will have to approximate the MMPB pricing. Pricing will be what they think they can get, and they'll find out as they progress what that is.
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Dennis