I received NaturaLight Craft & Hobby Floor Reading Lamp today.
Very good reading light indeed. Although, ugly one

Reminds me of a street light. Or a big shovel...

All in all, very good. It is not for the house only for conservatory so, it doesn't really matter how it looks. What matters is the light itself and it is very good, also it is only 22W, while it is brighter than any standard 100W bulb.
My better 2/3s is happy too, so it was a good choice.
Thank you all for good tips