eBookwise, an affiliate of fictionwise, is a new commercial e-book store that sells e-books for Gemstar GEB 1150, GEB 2150, REB 1200, and GEB 2200 devices.
If you don't have a dedicated e-book reader yet, you can also buy their new reader
eBookwise-1150 (a re-branded GEB 1150 device) for $99.95, which includes a $20 content bonus. Not a bad deal for a dedicated hardware reader with a viewable screen area about as big a paperback book. I would like to know if you consider buying this device!