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As people have mentioned, airports seem to be the hot spot for ebook readers. This is just as I would have expected, since people who travel more are more likely to want an ebook reader for convenience. I saw other military members with Kindles and Sony Readers when I was in the military, which is no great surprise since it's a job that involves a lot of travel. I was more surprised by the number of KindleDXs I've come across (3 or 4). They were being used by older women, which I guess makes sense since having a larger screen to fit more large text would be more desirable for people as they get older and eyesight gets worse (just making assumptions here). Still, it's a pretty expensive unit, even now.
Now that I'm going to school, I take the Phoenix light rail back and forth Monday - Thursday, and I use my Kindle on it almost every single day. Of course I'm badgered about it at least once a week these days, which I used to love because it gave me an opportunity to discuss how great ebooks are to people who have probably never read one. It's gotten kind of old, though, and my reply is usually a short, stock answer to the ubiquitous question of how I like it: "I love it. It's really convenient for traveling."
I've noticed I'm not the only one on the light rail using an ebook reader, though. I don't recall seeing another Kindle yet (I might have, though, and just don't remember it), but I've seen several Nooks, now. Since I live in a college town (Tempe), it's not really surprising that the Nook, with it's color touchscreen, would draw in more students. In addition, there's a B&N about two miles from my light rail stop, which is very close to the Arizona State campus. B&N, of course, has been selling Nooks in their store since the end of last year and they have display units. The Kindle is really at a disadvantage when it comes to cities like mine, where college students are more likely to see something shiny and new in the store and want it right away. My local Target now has the Kindle on display, though, and the Best Buy probably will soon if it doesn't already. Both of these are in the same plaza as the B&N. I'll be interested in finding out if this affects the kindle:nook ratio I see on the light rail.
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