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I'm still surprised, how seldom I see any kind of eBook reader in public.
My gut feeling says, I've seen more people reading eBooks, when PDAs had been popular.
I've started myself reading eBooks on Pocket PCs in 2000. Back then, before the BlackBerry era, PDAs had been permanent traveling companions of lots of my friends and colleagues.
BlackBerrys, probably due to their relatively bad display (just my personal reason) and their kind of closed OS, never could close the gap.
In 2007, after 2 years pausing eBooks, I wanted to start again. PDAs had been dead then and so I've found my iRex iLiad.
I've convinced some friends and sometimes I see eBook readers "in the wild".
A few Sonys, about the same number of Kindles, very few iPads (and usually being used for multimedia, not for reading).
I still see way more people reading newspapers or paper books...
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