Thread: New Sony Readers at Borders
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Old 10-05-2010, 11:28 AM   #3
bill_mchale
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Quote:
Originally Posted by advocate2 View Post
I've been looking around at the new 6 inch readers. I love my Sony's, but don't understand why they are charging so much more than everyone else for a 6 inch model. While reading about the new Kobo coming out at Borders, I went to their website and discovered that Borders will be carrying the new Sony's. I had assumed that with its investment in Kobo Borders would stop carrying the new Sony's.

http://www.borders.com/online/store/MediaView_ereaders
My perception is that Borders and Kobo are essentially pursuing a strategy of getting people to use their ebook store. It would be nice (from their perspective) if people choose to use their reader, but they are going to live and die based on people buying books from them not readers, therefore, give people lots of choices of ebook readers and they might be more likely to buy their books from them.

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Bill
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