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Sony charges more because, unlike Kobo and nook, they do more - cropping margins, zooming, etc. The Kindle has a nice display, but is good for ... well ... (pretty much) only Amazon-purchased books!
As for Borders, Kobo is likely grateful to have Borders as a sales outlet in the U. S. market; Sony probably gets enough revenue from them not to force a non-competition sales agreement.
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