Quote:
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Sophie Cottrell, a spokeswoman for the Hachette Book Group, the parent of Little, Brown, which published “Don’t Blink” last week, pointed out that the e-book was steeply discounted from the suggested list price on the book. She said the e-book price would be $12.99 if the book made the New York Times best-seller list.
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I love that quote and now I understand the Publisher Marketing Strategy completely.
Hatchette is the Kohls of books.
Translation: We put some God awful high price that we know no sane customer would ever pay on the price tag but then we immediately put it on sale for 60% off and customers should wiggle in delight over their bargain.
Now, would you like to apply for a Credit Card and receive an additional 10% off today's purchases?