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Sort of like share-ware software -- most people won't pay even if they love it. If you don't care whether you ever make a dime, give it a try! However, if you want to see money from sales, I wouldn't advise the set-your-own-price model.
That said, I might try it for my novella instead of selling it for $0.99 and offering a 100% off coupon. I honestly don't care if I never see a dime for that story, but I had to charge $0.99 to list it on Amazon.
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