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Old 10-05-2010, 12:54 AM   #1
AprilHare
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E-books: The format of a publisher looking to the future — or looking to save money?

Interesting article on e-publishing, relating to my favourite TV show, Being Erica - makes for an interesting discussion on ebook publishing: http://www.cbc.ca/books/bookclub/201...ave-money.html
Quote:
Two upstart publishers with little capital are sitting in a café. They're mapping out how to market a manuscript they're courting, The Purple Dora, by a new writer on the block.

Brunette: "The goal should be to publish The Purple Dora and get it into Chapters."

Blonde: "No, it's not, chicken. Not any more. Now there's the Kindle, the e-Reader, the iPad. E-publishing, it's the future of reading."

Brunette: "I absolutely think that e-publishing should be a part of our business plan, but what about books? Real, solid, curl up on the couch with, take to the beach..."

Blonde: "Yah, books cost money. They have to be barcoded, warehoused, shipped. Mucho dinero that we don't have."

The brunette is Erica Strange and the blonde Julianne Giacomelli, two characters on the CBC's hit TV show Being Erica. Last season, both were fired from their cushy gigs at the fictional River Rock Publishing. This season, they're venturing into the risky territory of starting their own press.

Their exclusive e-book route for The Purple Dora made me think about the factors behind a book's format. Hardback? Paperback? E-book? One format? Two? All three? There's a lot at stake in getting this right. It can determine whether your book gets read or written off.
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