This is such a personal decision. There really is no right answer. I chose between the Nook and the Kindle 3. It comes down to what's important to you. For instance, I'll go down boswd's great list.
1. Books are pretty boring. It's the content that's the important thing. Pick up a great novel, and you've basically got words; that's it. I don't need color, or a touch screen. I don't believe they add anything to my reading (at least the type reading I do, mainly novels). If I wanted touch screens and color and NOW, I'd buy an iPad. Books are fantastic, and they're about as timeless and feature free as you can get. I like that, and I want the same thing in a reading device.
2. At this point DRM doesn't concern me, and my local library sucks. It I had a great library, I might not have needed a Kindle.
3. I think gimmicky is the key word here. I go to a B/N about 4 times a year. Limited selection, over priced, awful coffee. Anything that keeps me out of a B/N store is a good thing. I want to read, no gimmicks, no going to B/N.
4. Never had luck with B/N employees the few times I go a year. The last time I went they did do a great job of pushing a Nook on me. I've always had great success with Amazon customer service.
5. Just not that big a deal to me, and I'll probably move on to the next generation Kindle before the battery becomes unusable.
6. No way I'll ever need to carry more than 3,500 books.
7. Just a personal preference, but I disagree. I love apple products and they'd never create something like the Nook. To me the Nook looks like it's trying to hard. And I'm guessing they thought they needed color and other gimmicks to help compete with the Kindle since it had a head start. Again, I just want to read books. Nothing the Nook does makes that easier. It just adds distractions.
8. Wifi is enough for me. I've had my Kindle 3 since it came out. I have wifi at home, coffee shops, restaurants, airports, neighbors, etc. I've never once wished I had gone with 3g. 50 bucks, over a third of the price of the device, isn't worth it to me. I've very happy with the wifi only model, and 139.00 makes it a great deal, much better than 189.00.
9. I've never been one to trade books. It would be nice, but is so unimportant to me that it would never come into play when I decide.
10. A book doesn't have a learning curve, and I don't want my reader to have one either.
My list isn't to contradict the original list. It's just to show that the decision, and reasons for the decision, are very personal. For me, the Kindle is by far the best device for doing one thing: Reading. It doesn't do it flashy, doesn't have gimmicks, isn't impressive to look at. But for my money, it's the best at what it does.
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