Actually, I thought the article was fair and I agreed with most of his points even though he got his facts wrong on occasion. Except for the "Sony is God" group most of know that the Sony Reader Library software is garbage and that the Sony Store has a mere fraction of the books that it should. I like my 350, but if I was a typical ebook reader I would undoubtedly be put out by Sony's lackluster software and pathetic book store and their way overpriced readers. But being geeky I can get around those issues and even put Amazon books on my 350. But the typical person who buys an ebook reader is not going to be that geeky and they will have issues if they use the Sony Reader Library software.

There is no reason to get upset because someone likes or dislikes a particular brand. We should leave that bit of ugliness to the cult of Applephiles! I personally like my K3 as much as my 350. Both have good points and both have things that could use great improvements.