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I have to admit, I am surprised at how many people are buying from iBooks. Since you can only read it on the iPad, and they don't have the best selection, I never even contemplated buying from them. Kobo books I can read on the iPad too---but also on the Kindle, Sony, iPod Touch, Libre etc. It just seems like even if you prefer to read on the iPad, there are better options so I am surprised to see this many people going for iBooks.
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