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And the new Pearl ink screen, while a little better it's not head and shoulders better.

I chose the Nook over the Kindle, I was all set on buying a Kindle after playing around with my co-workers but after my wife came home with the Nook, I was sold, what I liked better about the nook was the touchscreen navigation and it's overall looks. After then further researching the two I went with the Nook over the Kindle based on these reasons

1. as stated color touchscreen navigation with color book cover flow. It's just a more "NoW" feel to it. I loved my iphone and now love my Droid X which has touch screen, I just can't imagine using a joystick or directional pad especially now, in this day of age with the way techonlogy we have available. In an instant the Kindle "felt" very very outdated.

2. E-pub, allows you to check out books for the librarty and shop wherer you want to without any "altering" of DRM or converting etc.

3. "InStore" experience. with the Nook you have some fun gimmicky features when you bring your Nook into a Barnes and Noble store. Read any book for up to an hour, each day. 'MoreInstoe" offers extra coupons, ebook deals and store coupons for Nook only owners. Starbucks Freebie each month. You show the Starbucks Cafe cashier the nook starbucks special and you get something free, it's been coffee, Godiva Chocalate etc.
This makes the Nook something more than just another electronic gadget. It really adds to it. Is it a deal breaker, of course not, but is it a fun added touch. Yeah, I love it.

4. Instore support, have any questions or issues you can bring it in to your local BN and have a rep work with you.

5. Replacable battery, At some point these Litiuom batteris will start to lose their ability to hold a charge and having to send your Kindle in to Amazon to have it replaced is just a pain in the you know what. With the Nook i can out to my local Best Buy or BN and pick one up or even order one.

6. Expandable memory, you'd be surprised how quickly your library can grow.

7. Design. I love the way the nook looks, very sleak, clean looking the way it's packaged and designed and feel, it has a very high end look and feel to it. It's like something Apple would design. Great Job on their part. I find the Kindle's very ugly.

8. Wireless connection. This one is just a general, since the kindle is wireless as well. But having said that when deciding between devices that do or don't have it. I can tell you you are going to want it. it just makes life easier and more convienant. I can order a book on BN's webisite and have it the book ready to download on my nook without having to hook it up to sideload. if you are out and about, at an airport, train station or wherever you can shop with your device and have it in about 30 seconds. And I love shopping with the Nook color book cover, cover flow. I like to see what the books look like.

9. Lend Me feature, though the Publishers have BN on a short leash with this. (Not all books are eligable, you can only lend a book once and for only two weeks) the feature is still alot more that what the others have to offer which is nothing. And the lend me library seems to be growing so that is nice.

The nook does take a little bit of learning curve. Kind of like your smartphone but not nearly as complicated, the Nook is fairly basic but learning to navigate and developing a rhythem with it, it goes from "hmm" to " I love this thing.

So those are the reasons why I chose the nook over the kindle and others.

Good luck and happy e reader hunting.