I was a bit put off by the screen flash at first but now I actually like it! I wouldn't be so happy if my reader didn't flash on a page turn. I had the opportunity to try an e-reader that didn't flash the when turning a page and I found it harder to tell when the page had actually turned. I would read the first word of the page until it changed, which kind of broke the flow of the story. With the page flash its is very obvious when the page is ready for me to continue reading. Its a subtle difference, but I really feel the story flows better with the screen flash.
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