I am not at all surprised with the markup here. Australians pretty much always pay premium prices for almost everything. This is why many Australians who are net savvy buy online, as even with postage costs, the item is still cheaper.
Even the Jetbook Lite retails here via specialty estores for over AU$200.
http://australia.ectaco.com/products...-jetbook-lite/
In essence, like most Aussies, I firmly believe we are being price gouged (ripped off).