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Good ideas but they are so obvious that I wonder if this functionality was left out on purpose. The engineers probably had a discussion something like this:
Engineer 1: Can we please talk about my simple usability upgrades? I think the user base can handle it.
Marketing: Sorry. We ran several studies on these improvements and determined that they are 90% more likely to confound the average user. Sorry.
Engineer 1: But, the thing is, if someone didn't want to use these functions they wouldn't even need to. It would be completely transparent to the users.
Marketing: Don't forget that 30% of our market first learned about the device while watching Oprah.
Engineer 1: Yes but... Surely they can't all be...
Marketing: And another 20% are frequent romance novel readers.
Engineer 1: You're right. Never mind. We better make sure to round the corners on this generation.
Marketing: NOW you're speaking my language!
Get ready for the obligatory "BUT THE KINDLE IS FOR READING!!!" and the "I THINK THE KINDLE IS PERFECT AS IT IS" posts that will soon follow as they do in nearly every single criticism thread I see get posted here.
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