Kobo's a globale eReading service, so we support multiple currencies. The site determines first based on IP address where you are, and then serves up a currency (and content) which is appropriate for that region.
If you have a credit card in the system, the site will prefer to determine your region based on the billing address of that credit card, and ignores the IP.
Are you either on a US network somewhere, or have a US credit card in the system?
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