Update:
I returned the Kobo and tonight with the intentions of Buying the PRS350 I did walk out of Best Buy with the PRS650 instead. I did but didn't want to spend so much but took the plunge anyways.
i played with it for 5 minutes before charging it and I"m already smitten. I have a feeling I'll be returning the Kobo2 I pre-ordered and then getting the Kindle 3 in December now.
Thanks to everyone again for their help