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Old 10-01-2010, 09:45 AM   #48
bill_mchale
Wizard
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Join Date: Sep 2008
Location: Maryland, USA
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Quote:
Originally Posted by tubemonkey View Post
Sony will do what it'll do. Since it's future doesn't depend on this one product, it can afford low sales numbers.
Which explains why you are not CEO. It was that sort of philosophy that got the American Auto makers in trouble.

Sony is selling its reader at the price it does for a simple reason, it believes it can make the most money doing that. I suspect that the price will come down in stores a bit after its been on the market a few months. I also believe Sony wants to project an image that their products are a step above the others and pricing their readers a bit higher is one of the ways they do that.

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Bill
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