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I haven't tried this one out yet (the PC-based reader, that is), but from its website it looks like another flash-like reader that has cool page turns, and other whiz-bang. The problem with just about anything like this is that it falls into the trap of wanting to somehow preserve page layouts by stuffing them into all the odd-sized spaces that make the electronic screen "universe." A book layout is made for a specific size determined by a book designer, so it all it requires in order to look good and to be readable is to fit that size. If you then take that page layout and try to stuff it into everything from an old-fashioned CRT of varying sizes to LCD screens of varying sizes, and then a netbook, an iPad, and heaven knows what else, what you end up with is a nice spiffy image of a book layout that can't be read like the thing it imitates. If you look at the whole image, you probably can't read it, so you have to zoom in, but in doing that you then have to move the page around so you can read the whole story, article, or whatever, piece at a time, kind of like reading through a mail slot, which is next to useless.
Technology is not there yet, as the closest thing I've seen (or at least seen pictures of) to something that could handle this kind of presentation is the Skiff, which that rogue Rupert Murdoch just bought from Hearst, or large-sized flexible paper from places like Xerox, Sony, Philips, and some others. Right now these are just prototypes. If Toshiba's dedicated reading devices (not the PC software) use something like this, then they've at least taken the first step; if not, well, Blio 2.
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