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The problem is that paperback books still provide a superior reading experience compared to the Kindle.
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You forgot the "in my opinion" part. I for one, can (and do) switch between Kindle, paperback or hardback with absolutely no discernible loss or gain in the "reading" experience.
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Publishers don't seem to realize this.
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Maybe because it's not a universally accepted truth.
Am I the only one that didn't buy a Kindle simply because I thought it would allow me to read really cheaply?