Quote:
Originally Posted by bill_mchale
Yes, Sony is huge, but the result of that is that it should be able to make its readers for less than, not more than a small guy like Kobo. Its easier for a company like Sony to drive hard bargains with suppliers because the suppliers will expect that they will buy a lot of their stuff.
I agree that ideally Kobo should strive for the $100 mark, if for no other reason than its a psychological barrier. In realistic terms, if we figure the reader has a life of two years, the 40 dollar difference comes out to about 3.6 cents a day. Not exactly a make or break difference in reality... but psychologically $110 is as bad as $139.
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Bill
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Which is why I think Sony isn't all that serious about ereaders.
People don't think in terms of cost over product life. They look at purchase price. Anyway, if I had to choose between the Kindle and the Kobo, I'd get the Kindle.