[mitchelln]

Okay, Google did quite a good job of translating:

2. Unzip the downloaded archive somewhere.

2.1. If you use Windows 7 or Vista, UAC otklyuchite or use the option Run as Administrator (in Section 4).

3. Connect your device to your computer. Wait until Windows recognizes the "external drives. If you run the eBook Library, close it.

4. In the folder where you unzipped the firmware package, double-click on the file flash_reader.bat

5. Confirm that you want to flash reader (Y)

6. Once you're asked to press any button, if all went seemingly well, you can disable the reader from your computer.

7. Wait until the reader will reboot twice. Will have to wait two minutes.

8. Like all. Menu language can be changed to Russian, if necessary.

9. Do not forget to Russify eBook Library. Fonts for eBL take away.

Messing with batch files and Windows USB drives fill me with dread, but perhaps I'm being paranoid. Don't want to bust my shiny new 650 though.