I always had a hankering for a kindle/other ereader, but the price was always too high. The K3 pricing made me an owner.
As to amazon? I love amazon, although the kindle drm is very oppressive. I am worried about the long term tie in and the monopolistic effect that will cause, just look at itunes store as an example of when these things go mass market.
Of course for me personally, DRM is irrelevant, for any sufficiently technical person, DRM is solvable, so if in the future I move to some non amazon ereader I'll just strip the DRM from my kindle books. Don't really care about the legal side of that as it's pretty much fair use to my personal moral compass.
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