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Sorry but I just don't buy it. Someone who doesn't read and has some time to kill and has an iphone is suddenly going to think that reading on the thing will be a good way to entertain themselves. They are more likely to phone a friend, compose lengthy sms's or most likely, play one of the many games available. Far more people carry psp for emergency entertainment than will ever carry a reader. After all precious few people carry books.
A perfect place to read for time killing is a long flight. The majority of people dont even carry a book on board. They will page through the on flight mag, watch the movies and drink too much, anything but read. You could just as well say that long flights will be a great promoter of reading as you could say that the iphone will be good for promoting ebooks.
Anyway this is all conjecture and we will see. I will be very surprised though if the iphone has any discernible impact on ebooks at all.
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