I found this site and others like it via recommendations on how to promote my book. I learned instantly that there's a lot more to it than yelling "read my book" every time I post. Now I log on to share in worthwhile discussions and to hone my craft rather than promote anything. I do use my cover as my avatar because I am an indie and nobody is seeing my book on the shelves at the grocery store, but I hope no one considers my methods gorilla marketing
And I've also discovered some great new voices in the process.