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Availability: either because it isn't out in ebook at all or not in my region or not in a readable format for my reader. If I can't get it I usually won't buy the book unless I know it's a good book, for instance when it's part of series I'm reading.
Series: I just ordered a David Hewson pbook because I got the first novel of the series as a pbook.
Price: At times it's cheaper to get the pbook, I recently found a book I wanted in a second hand bookstore for 1/4 of the price of the ebook, it was brand new and as far as I could tell never read. Though usually I wait until the price of the ebook is lowered, there are enough books on my wishlist to keep me busy for a while.
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